privacy policy & purchase information

privacy & safety

Privacy Policy
The Black Bunny (“TBB”) values our customers, their information, their privacy and their trust. This Policy explains how we collect, use and protect information collected through our website. Specifically, this Policy applies to TBB’s collection, use, processing, storage, and transfer of information associated with TBB’s website, www.blackbunny.com (the “Site”). If there is something you do not understand about our privacy practices, please feel free to contact us at privacy@blackbunny.com.

Throughout this Policy, we refer to the term “Personal Information.” “Personal Information” is data about an individual who can be identified from that data, or by combining it with other data. Personal Information is usually your name in combination with another identifier, such as date of birth, postal address, email address, telephone number, or government-issued identification number. The specific definition of Personal Information varies from one jurisdiction to another.

Personal Information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data.

Some of our customers are businesses, companies, institutions, or other entities rather than individuals. We do not consider Business Information, such as one’s position, employer’s name, title, work email, work phone number, work address, work fax, and other similar business information, to be Personal Information.

Information We Collect
Information Collected Directly From You
When you report a problem with our Site or services, we will collect your name and email address along with a description of your problem so that we may address your problem. When you contact us at an email address on this Site via email, we will collect your email address and any information you include in your email to similarly address your concerns. We keep this information for a reasonable period of time in our legitimate interest in informing you about products or services of ours that may be of interest to you.

We collect your email address and password when you create an account on our Site. We use this information to confirm your registration initially and to confirm your identity when you later log in to your account. We also use this information to respond to customer service requests, administer your account, improve the operation of our Site, conduct research and analysis of how our customers use our Site, and offer you products and services that may be of interest to you. We will keep this information for as long as you have an account with us. In addition, we may retain the same information from closed accounts to comply with national laws, prevent fraud, collect any moneys owed, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms of Use or other contractual rights, and take other reasonable actions permitted or required by applicable law.

We also collect your name, address, phone number, and email address. We use this information to process payment for our products and services and to update you on the status of your account and your reports. We may use your email address to send you information about products and services of ours that may be of interest to you. You can opt out of these communications by following the directions found in those communications or emailing us at privacy@blackbunny.com. For information we collect from you to complete a purchase, we retain that information for as long as necessary to process your payment and for an additional sixty (60) days afterwards.

Our partner on this Site, TSYS, collects additional information during the processing of purchases and charges on our behalf (including your credit or debit card number, billing address, telephone numbers, type of card, expiration date, and CVV number) as part of our legitimate interest in processing payment for your purchases. Your credit card information is only kept for as long as necessary to process the payment and then is deleted from our system.

In the absence of a legal obligation to the contrary, we keep your contact information (name and email address) for a reasonable period of time after your last contact with us and only to allow us to inform you of potential products or services of ours that may be of interest to you. No information is kept indefinitely and is only used as described in this Policy.

Our Site is not directed to children under age 13 and we do not knowingly collect Personal Information from children under the age of 13. Children under 13 should not provide their Personal Information to us through our Site, to customer service, or in writing. If we learn that Personal Information belonging to anyone under the age of 13 is stored on the Site, we will immediately delete such information and refrain from using it for any purpose.

Other Information We Collect
In addition to collecting information directly from you as described in the previous section, we also automatically gather information when you browse or view our Site. This information may include Internet Protocol (IP) address, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, clickstream data, whether you are a first-time or a returning user, links you clicked on while in the Site, and your flow and navigation path through the Site. We use this information to make sure that the Site, and its associated parts, are functioning properly, that the Site is displayed properly for your equipment and software, and that we can provide you with information useful to you and your location.

We also work with a partner, HotJar, to collect information regarding your movements, scrolling behavior, the information from our Site you download or share, and the type of device used to perform these actions. We use this information from HotJar to better understand user behavior on our Site in order to improve your user experience. For more information regarding HotJar and how they process information from websites, please review HotJar’s privacy policy.

There are “do not track” or similar browser choices available to internet users with respect to online web activity, but given the present lack of consensus of what constitutes an informed election, appropriate trigger or breadth of scope of such choice, our Site will not operate any differently when a “do not track” signal is received.

In some of our email messages, you will find a “click-through URL” linked to content on our Site. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click such links in our email messages.

Cookies
We use technologies such as “cookies” so we can remember certain information about you, remember your preferences or recognize you when you return. They also help us compile aggregate data about Site traffic and Site interaction so that we can improve our Site and protect our Site from fraud.

A cookie is a text file that is stored on your computer. As text files, cookies cannot read information on your hard drive, run programs or deliver viruses to your computer.

Most browsers are set to accept cookies automatically. You can set your browser to decline all cookies automatically or to prompt you for a response each time a cookie is offered. If you decline cookies, you may find that you cannot access all of our Site’s features.

During your browsing session, we use “session” cookies to store information and monitor Site function. These session cookies are installed during your browsing session and are deleted when the browsing session has ended. We use the following cookies when you visit our Site:

SESSION COOKIE    WHEN DELETED    PURPOSE
dmi    Sixty years    To associate shopper to their shopping cart.
ASP.NET_SessionId    After browsing session    Manages active browsing session
visitor_domain_guid    Persistent (not deleted)    Used for Site support when there are more than one domain name
zen_sticky_wigs    Persistent (not deleted)    Used by Site load balancer to keep visitor on same web server
We also use log files when you visit our Site. Log files track IP addresses, browser type, Internet Service Provider (ISP) identity, referring/exit pages, platform type, date/time stamp, and number of clicks. We utilize this information in our legitimate interest in administering the Site, preventing fraud, tracking website navigation in the aggregate, and gathering broad demographic information for aggregate use.

Web beacons, also known as clear GIFs, are often used in combination with cookies. Often transparent, these images are part of web pages, and allow us to count users who have visited certain pages and to generate statistics about how our Site are used. They are not used to access Personal Information.

Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

Website Analytics
We use Google Adwords, Google Analytics, Google Tag Manager, Yahoo Analytics, and BING Analytics in connection with our Site to gather data such as age, gender and interests to provide advertising targeted to suit your interests and preferences.

This analytics software help us target our online ads based on information collected directly from you or by automated means, like cookies. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at https://support.google.com/adwordspolicy/answer/1316548?hl=en and edit or opt-out your Google Display Network ads’ preferences at https://www.google.com/ads/preferences/.

Google Analytics and Google Tag Manager collect anonymous information that is not used to identify a particular user. This information helps us better understand how visitors use our Site, detect and defend against fraud and other security risks, and present advertisements, products, and/or services of interest to you.

To learn more about how Google Analytics or Google Tag Manager collects and processes data, please visit “How Google uses data when you use our partners’ Site or apps”, located at www.google.com/policies/privacy/partners/. To learn about how to opt-out of Google Analytics, please visit https://tools.google.com/dlVAge/gaoptout/.

For more information on how Yahoo Analytics collects and processes data and how to opt out of Yahoo Analytics, please visit https://policies.yahoo.com/xa/en/yahoo/privacy/topics/analytics/index.htm.

For more information on how BING Analytics collects and processes data, please visit https://www.bing.com/toolbox/webmaster.

Use of Your Personal Information
We use your Personal Information to further legitimate business interests – to transact business with you and serve you as a customer. As described above, we use your Personal Information to enable you to participate in online transactions, confirm your registration with the Site, send you requested information, administer your account, personalize content so that it applies to you, compile, analyze, and do research on our user’s demographics and behavior, and detect, investigate, and prevent activities that may violate our policies or be illegal. We may also use your Personal Information to communicate with you about products and services we believe you might find of interest and to administer promotions, surveys, contests and sweepstakes in which you might participate.

We also use the information automatically collected about you during your use of the Site, as described above, to improve the effectiveness of our website, operations, mobile experience, or marketing efforts or as described elsewhere in this policy, to prevent against fraud and theft, and otherwise to protect our Site’s visitors and our business.

Our employees and agents may view your Personal Information to perform their jobs and service your needs. We authorize their access to your Personal Information on a need-to-know basis to provide you with our products or services, or for one of the other reasons listed in this section, and always in connection with a contractual obligation to protect the privacy of that information.

We partner with Mach to process payments you make on our Site. Mach will have access to your name, address, phone number, and credit card information in order to process payments for our products and services. Mach may also have access to your contact information as part of this process. Similarly, the hosts of our website, KalioCommerce, Wheelhouse and Brightcloud, may have access to information regarding your activities on the Site as part of their operation and continued maintenance of the Site. All such processing is performed using industry standard security and privacy procedures.

Sharing Your Personal Information
As a general rule, we do not sell any information we collect from you. We will not disclose any of your Personal Information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described in this Policy. For instance, we may share your Personal Information in the following circumstances:

We may provide your Personal Information to our partners, as described above, to assist us in operating this Site and processing your orders. When we do so, we will ensure that such partners are contractually prohibited from using that information for any other reason and that it is maintained securely and privately.

We may disclose your Personal Information if we determine that disclosure is reasonably necessary to enforce our Terms of Use, this Privacy Policy or to otherwise protect our operations, clients or users.

We may release your Personal Information to others (including law enforcement) if we believe such release is reasonably necessary to comply with the law or legal process; enforce or apply the terms of applicable terms of use; detect, prevent, or otherwise address fraud, security or technical issues; or otherwise protect the rights, property or safety of others.

We may sell, transfer and/or disclose your Personal Information as part of a business divestiture, sale, merger, or acquisition of all or a part of our business. If another company acquires our company, business, or assets, that company will possess the Personal Information collected by us and will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy. In the event of an insolvency, bankruptcy, or receivership, your Personal Information may also be transferred as a business asset.

In addition, we may share aggregate, non-individual information, incapable of identifying a particular person, with third parties for lawful purposes.

California Privacy Rights
If you are a California resident, you may have certain rights with respect to your personal information including the following rights:

the right to know, by way of our Privacy Policy and any specific inquiries you direct to us, where personal information we have about you comes from, what we use that information for, whether it is being disclosed or sold, and to whom it is being disclosed or sold;
the right to “opt-out” of TBB’s sale of your personal information to any third parties;
the right, with some exceptions, to have your personal information deleted from TBB’s possession or control; and the right to receive equal service and pricing from TBB even if you exercise any of your privacy rights.
California Civil Code Section 1798.83 permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, or if you have any questions or concerns about your California privacy rights, our Privacy Policy or our use of your personal information, please send an e‐mail to privacy@blackbunny.com, or write us at:

California Privacy Rights
The Black Bunny
1234 Anytime Rd
Pittsburgh, VA 15241
88BLACKBUNNY
For all California residents, any such inquiries shall be responded to within forty-five (45) days and at no cost to you.

If you are a California resident under the age of 18, and a registered user of any Site where this policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to privacy@blackbunny.com. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.

European Privacy Rights
If you are an EU resident, you are afforded certain rights regarding your personal information. Specifically, EU law provides that EU residents have the following rights:

The right to be informed about what happens with your Personal Data (information relating to an identified or identifiable natural person), including how it is collected from you, how it is used as well as the right to access that Personal Data, to modify it when it is incomplete or incorrect, and the right to withdraw consent for its use;
The right to access Personal Data held by organizations about an individual;
The right to rectification allowing individuals to correct inaccurate information or complete incomplete information;
The right to erasure (or the right to be forgotten) allowing, with some exceptions, an individual to have their Personal Data deleted upon request;
The right to restriction and withdraw consent for data processing;
The right to data portability allowing individuals to ask for the transfer of their Personal Data or to obtain and use their Personal Data for their own purposes;
The right to object, with some exceptions, to the processing of an individual’s Personal Data;
The right to prevent automated decision making or profiling and to require that those decisions be made by natural persons.
If you have questions or concerns about these rights and how they relate to this Privacy Policy or the Site, please direct your inquiries to privacy@blackbunny.com, or write us at:

European Privacy Rights
BlackRabbit
1234 Anytime Rd.
Pittsburgh, VA 12345
88BLACKBUNNY
Links to Other Websites
You may be able to post content to Social Networking Sites (such as Facebook, Linked-In, Twitter, and Google+) on which we maintain a presence. If you choose to do this, we will provide information to the Social Networking Site, and receive information from them, in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policies. We are not responsible for the availability, accuracy, content, products or services of such Social Network Site.

While you are using the Site, you may be linked or directed to other third-party Site that are beyond our control. Each of these third-party sites may have a privacy policy different from ours. Please carefully review the privacy policies of these sites. We are not responsible for any actions or policies of such third parties.

Data Movement
We may maintain your Personal Information on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

We process data, including Personal Information, in the United States. We transfer your Personal Information to another organization or a country only with your consent or to perform a contract with you, and consistent with the practices described in this Privacy Notice.

Security Measures
We maintain a variety of industry-standard security measures, including physical, electronic and procedural safeguards. For instance, we use SSL encryption technology for all credit card numbers, passwords, and registration information you provide us. No system can be completely secure, so we do not promise, and you should not expect, that your Personal Information, searches, or other communications will always remain secure.

Your Access and Consent to Use of your Personal Information
If you believe that the Personal Information that we have collected about you is incomplete, inaccurate, or not up to date, or if you would like to review and/or request changes or deletion of that information, you can contact our Webmaster.

If you do not consent or want to withdraw your consent for us to collect, use, or disclose your Personal Information as described in this Policy, please contact our Webmaster. In your request, please identify the Personal Information at issue and the collection, use, or disclosure you wish to stop.

Denying or withdrawing consent may not allow us to provide you with some or all of the products, services, or information you request.

You may opt-out of receiving marketing-related emails by clicking the "unsubscribe" link at the bottom of any email you receive from us or emailing us at privacy@blackbunnycom.com. If you are having difficulty unsubscribing from our marketing communications, please contact us at privacy@blackbunny.com or 88BLACKBUNNY.

If you opt-out from receiving marketing emails or text messages, we may still need to send you communications about your account, orders, customer service inquiries, and other matters.

If you agreed to receive future marketing communications directly from a third party through our Site, you will need to contact that party to opt-out of such communications. This process may be outlined on that party's privacy policy.

Changes to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Changes and clarifications will take effect immediately upon their posting on the Site and we will change the “Last Modified” date below.

Questions and Contact Information
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, you may contact us at:

BlackRabbit
1234 Anytime Rd.
Pittsburgh, VA 12345
privacy@blackbunny.com
(88BLACKBUNNY.